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Most of your parents will have told you, that there is just one Santa Claus existing. So one might get really confused to see, that there can be so many of him in London. Don’t worry, you did not have one mulled wine to much.
What you see on the picture is a flash mob just taking place inside the Tate Modern museum during SantaCon, an annual pub crawl during advent season. These parades are widely spread all over the world and have one intention: To party and to get drunk.
Boozed by mulled wine. I rest my case!